Strategy &  Transformation

Employer Brand

Are you clearly a great employer but too few people currently know this?  The reasons for joining and staying with you need to be broadcast further and wider in order for you to become an Employer of Choice. 

We provide a comprehensive end-to-end Employer Brand solution helping a wide range of businesses improve the perception candidates hold about them and increasing their recruitment performance.

We give you the external insights and tools to make your Employer Brand stand out, helping you to attract and retain the right people and understand “Why should people choose to work for us as opposed to someone else?” 

Why Is Your Employer Brand Important?

Employee turnover can be reduced by 28% by investing in employer brand. (Job Vibe, 2017)

Companies with a strong employer brand see 50% more qualified applicants and take 1-2x faster to hire. (LinkedIn)

80% of talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent. (LinkedIn)

69% of jobseekers are likely to apply to a job if the employer actively manages its employer brand (Glassdoor)

Strong employer brand discourages early departures: New hires are 40% less likely to leave after the first 6 months (LinkedIn)

Employer branding can increase your stock prices by 36%. (Lippincott via LinkedIn)

What We Will Help You To Achieve

  • Alleviate talent shortages in key areas
  • Reach non-job seeking audiences
  • Increase speed of hiring
  • Reduce cost of hiring
  • Attract higher calibre candidates
  • Reduce employee attrition
  • Improve employee engagement
  • Improve overall business performance

Our unique blend of industry leading employer brand consultancy with deep dive market insights will provide you with evidence based creative concepts and market leading attraction collateral.

How do we do  this?

  • Employer Brand Research
  • Employee Focus Groups 
  • Executive Interviews
  • External Candidate Research
  • Competitor Brand Analysis
  • Employer Value Proposition and Employer Brand Development
  • EVP creation
  • Message Matrix
  • Creative concept and collateral
  • Careers site 
  • Advocacy Tool Kits
  • Media Strategy, specification and buying
  • Social Media and review site strategy
  • Employer brand performance measurement
  • In-house EVP project Consultancy and support